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The mind behind the systems
Performance Marketing & AI Automation Specialist — 4+ years turning ad spend into predictable growth, now building the AI systems that run it.
My story
From running campaigns
to building the systems behind them
I started as a digital marketer running Meta Ads, Google Ads and SEO for e-commerce and service-based businesses. Along the way I kept hitting the same wall: campaigns performed well, but the reporting, lead follow-up and content workflow around them were still manual, repetitive and easy to break. So I went deeper — into conversion tracking, landing page and UX diagnostics, and eventually into building the AI-automation layer (n8n, AI agents, API integrations) that removes that manual work entirely. Today I bring both skill sets to every project: the marketing judgment to know what should be measured and improved, and the automation ability to build the system that does it without babysitting.
Social Media & Meta Ads
Managed social content calendars and platform-specific posting strategy, and ran early Meta Ads campaigns — learning what actually moves an audience versus what only looks good in a deck.
Digital Marketing Executive
Owned Google Ads, Meta Ads and SEO for client accounts end to end — budget allocation, audience targeting, and reporting on what drove conversions versus what just drove clicks.
Performance Marketing, Freelance
Independently running paid media and CRO for multiple accounts — GA4, GTM and Conversion API implementation, A/B testing, remarketing, and full-funnel conversion rate optimization.
AI Automation Specialist
Added n8n workflow design and AI-agent development to the toolkit — automating lead management, reporting and content workflows so marketing systems keep compounding without constant manual upkeep.
Why I do this
Systems that don't need babysitting
Most marketing advice stops at strategy. I care about what happens after the strategy is approved — whether the lead actually gets followed up on, whether the report gets built without someone copying numbers into a spreadsheet at midnight, whether the campaign keeps improving after the initial launch excitement fades. That's the gap AI automation closes, and it's the reason I build automation around every marketing engagement rather than treating them as separate services.
Let's build your next system
Ready to automate your business, streamline operations, and scale with AI-powered marketing systems.